About the brand
In 2006, PurpleCharms kicked off with just two days of public viewing. Some items were carefully handmade while some, freshly brought in from Cambodia, Thailand, Indonesia, China, East Malaysia and Singapore. The following year, PurpleCharms moved on as an indie label with a couple of boxlets at inQbox, 1-Utama. New items made their way to the shop once in a while, so the only way you could get your hands on them was to keep coming back for more. PurpleCharms (then) went by themes, colours and design elements, so one day you would be surprised with everything purple and the next, all classic black and white! Today, PurpleCharms is reborn, with a fresh take on everything fun and friendly; it will turn you into a fashionista in your own fabulous way.
In 2006, PurpleCharms kicked off with just two days of public viewing. Some items were carefully handmade while some, freshly brought in from Cambodia, Thailand, Indonesia, China, East Malaysia and Singapore. The following year, PurpleCharms moved on as an indie label with a couple of boxlets at inQbox, 1-Utama. New items made their way to the shop once in a while, so the only way you could get your hands on them was to keep coming back for more. PurpleCharms (then) went by themes, colours and design elements, so one day you would be surprised with everything purple and the next, all classic black and white! Today, PurpleCharms is reborn, with a fresh take on everything fun and friendly; it will turn you into a fashionista in your own fabulous way.
Who's behind the brand?
PurpleCharms started as a one-girl show. With the expansion into 1-Utama, there became two; one designer and one buyer (who frequently travelled around the region in search of exciting pieces to bring to you). Today, as the buyer moved on to a new path and in another country at that, it's back to where the brand started. But fret not, as her love of colours will drive you wild, while the funky designs and everything chic you see here will add a little joy to your little dress-up game, every day. Above all, she strives to give you the ultimate collection of pretty things...and more!
About the trinkets (and more to come)
Every piece is a one-off, so you don't have to worry about another pretty face wearing the exact same thing. To maintain the exclusivity, every piece is claimed with passion or crafted with the finest touch, design and colour(s) so there will always be a loving piece of the brand you carry with you. If you think some items are priced higher than those out there, that's cuz it's a special piece that maybe no one else would ever own (aren't you lucky that way?). Now go ahead...take a look. Something's sure to catch your eye :)
Every piece is a one-off, so you don't have to worry about another pretty face wearing the exact same thing. To maintain the exclusivity, every piece is claimed with passion or crafted with the finest touch, design and colour(s) so there will always be a loving piece of the brand you carry with you. If you think some items are priced higher than those out there, that's cuz it's a special piece that maybe no one else would ever own (aren't you lucky that way?). Now go ahead...take a look. Something's sure to catch your eye :)
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